Beyond Marketing & Web Design · Scope of Work

Website + SEO Service Tiers

The rule this is built on

One capability lives in exactly one tier, and it is delivered in full there.

Tiers differ by which capabilities they have — never by how much of one. No partial schema, no half FAQ, no “basic” version of anything. Tiers stack: Standard is all of Basic plus its own list; Full is all three lists. Each tier is two scopes — a one-time web design scope at build, and a recurring monthly SEO scope.

Tier 01Basic

Web Design + Basic SEO

A decent site, with the words, titles, and descriptions done right.

One-time build$175.00 per page
Basic Monthly SEO$500.00 / mo with contract$600.00 / mo month-to-month
One-time · at build

Web Design Scope

  • Custom responsive website build — real design, mobile, tablet, desktop
  • All pages written and built with target keywords in the actual copy
  • Title tags on every page
  • Meta descriptions on every page
  • OG titles, OG descriptions, and social share images on every page
  • Alt text on every image, plus descriptive filenames and compression
  • Proper heading structure and clean, keyword-relevant page URLs
  • XML sitemap and robots.txt, created and submitted
  • Page speed and mobile performance optimized
  • Contact form set up and tested, domain connected, HTTPS, site submitted for indexing
Recurring · every month

Monthly SEO Scope

  • Checking links — internal, external, 404s, redirect chains — found and fixed
  • Meta descriptions updated
  • OG titles and social share previews updated
  • Alt text written for every new image added that month
  • Sitemap kept current and resubmitted
  • Page speed monitored and corrected when it slips
  • One-page monthly summary of the work done: what got fixed and what changed on the site

Basic owns these forever. No higher tier re-sells them — they keep running underneath.

Tier 02Standard

Web Design + Standard SEO

All of Basic, plus the site gets a keyword structure and links that point the right way.

All of Basic · plus
One-time build$250.00 per page
Standard Monthly SEO$800.00 / mo with contract$900.00 / mo month-to-month
One-time · at build

Web Design Scope

  • Google Analytics 4, Google Search Console, and Bing Webmaster Tools installed and verified — measurement starts here
  • Keyword research for the industry and the service area
  • Keyword map — every page assigned the keywords it owns, so no two pages fight each other
  • Site structure built to that map: individual service pages and location / service-area pages
  • Internal linking built across the whole site — service to location to contact
Recurring · every month

Monthly SEO Scope

  • Google Trends keyword research, targeted by location and by service
  • Keyword map maintained as services and areas change
  • Internal link mapping — new links placed, old links re-pointed
  • Content and context updates — page copy rewritten against current keyword targets
  • Underperforming pages identified and refreshed
  • Image enhancement and replacement — better photos sourced and swapped in (Basic writes their alt text; Standard supplies the images)
  • Keyword ranking report — where the site actually sits in Google
  • Competitor ranking review — who is outranking you and why
  • Google Analytics report
  • Google Search Console report
  • Bing Webmaster Tools report
Tier 03Full · everything in full

Web Design + Full SEO

Schema, FAQ, every profile, and off-site authority — each one complete, none of it started in a lower tier.

All of Basic + Standard · plus
One-time build$350.00 per page
Full Monthly SEO$1,200.00 / mo with contract$1,300.00 / mo month-to-month
One-time · at build

Web Design Scope

  • Schema markup across the entire site, in full — Organization / LocalBusiness, Service, FAQPage, BreadcrumbList, Review / AggregateRating — built and validated
  • FAQ system built into the site — questions written, sectioned, wired to FAQPage schema
  • Every off-site profile built out and aligned: GBP, Chamber of Commerce, BBB, Facebook, Instagram, X — one name, one address, one phone, one logo, one description
  • Citation audit and cleanup — duplicate, wrong, and stale listings corrected
  • Backlink and competitor authority baseline — the starting map for the link program
Recurring · every month

Monthly SEO Scope

  • Schema markup updates as services, areas, and reviews change
  • Adding FAQ — new questions every month from real customer calls and real search queries
  • Google rich results verification
  • GBP sync and alignment — categories, services, description, posts, photos, Q&A
  • Facebook, Instagram, and X — keywords and context sync and alignment
  • Chamber of Commerce profile — keywords and context sync and alignment
  • BBB profile — keywords and context sync and alignment
  • External authority link strategy — targets identified, outreach and placement
  • Backlinks with authority — acquired and reported with source, authority, and anchor
  • Cross-platform consistency check — site, GBP, socials, Chamber, BBB all saying the same thing
  • Monthly strategy call

Ownership map

Basic owns
  • Checking links
  • Meta descriptions
  • OG titles and social share
  • Alt text
  • Sitemap and page speed
Standard owns
  • Analytics setup — GA4, GSC, Bing
  • Google Analytics report
  • Google Search Console report
  • Bing Webmaster Tools report
  • Google Trends keyword research
  • Keyword mapping and structure
  • Internal link mapping
  • Content and context updates
  • Image enhancement and replacement
  • Ranking and competitor reports
Full owns
  • Schema markup — all of it
  • FAQ — all of it
  • GBP sync and alignment
  • Facebook / Instagram / X sync
  • Chamber of Commerce sync
  • BBB sync
  • External authority link strategy
  • Backlinks with authority

Everything else, a la carte

Sold on their own or added to any tier. Nothing here is bundled into a tier price.

Brand and identity
Logo Design
An original mark designed for your business, not a template someone else is also using. Delivered in every form you actually need — full color, single color, and a reversed version for dark backgrounds — as vector files that stay sharp from a business card to a truck wrap, plus web-ready files and a favicon for the site tab.
$175.00one time
Logo Animation
Your logo put into motion for video intros and outros, social posts, website headers, and email signatures. Delivered as looping video and transparent-background formats so it drops onto any footage or page. Requires an existing logo, or the design above.
$150.00one time
Hosting
Hosting (yearly)
Server space for the site files, images, and database. Bandwidth for every visitor. A 99.9% uptime commitment, SSL certificate, DNS management, and a security layer with firewall, DDoS protection, and malware scanning. Scheduled automatic backups you can restore from. CDN and caching so the site loads fast anywhere. Platform and server software kept current. Infrastructure only — never content edits or SEO work.
$250.00per year
Google Business Profile
GBP Build + Verification
The profile built from nothing: primary and secondary categories chosen against what people actually search, full service list, service area mapped, hours, a keyword-carrying business description, and photos loaded. Then taken all the way through Google’s verification — postcard, video, or phone — until the listing is live and owned by you.
$300.00one time
GBP Verification
For a profile that already exists but is unverified, suspended, or locked to an old employee or agency. We run Google’s verification and ownership-recovery process and hand you back full control of the listing.
$250.00one time
Social media post scheduling — 30 days, daily, 1 company, 1 platform
Client provides content
You send the photos and the message. We build the posting calendar, write the captions and hashtags, and publish daily for 30 days at the times that platform actually performs. No content creation on our side.
$450.00/ mo on contract$500.00 single 30 days
Static asset content creation
Everything above, and we design the graphics. Branded static posts built to your colors, logo, and fonts — you supply nothing but approval.
$700.00/ mo on contract$750.00 single 30 days
Animated asset content creation
Everything above, with motion. Animated posts and short-form video cuts, which is what the platforms currently push hardest in the feed.
$900.00/ mo on contract$1,000.00 single 30 days
Stock images
Daily posting built on licensed stock photography, sourced and art-directed to match your brand, for businesses without a usable photo library of their own.
$1,400.00/ mo on contract$1,500.00 single 30 days
Video
Video Editing
Raw footage cut into something people actually watch to the end — trimmed for pace, color corrected, audio cleaned up, with titles, captions, and music. Priced per finished minute of delivered video, not per hour of footage you send us.
$75.00per finished minute
Blog and content
Article / blog post
Written against a real keyword target, not filler. Internal links pointing at the service and location pages the article is meant to push, outbound links to authoritative sources, and compressed images carrying keyword-bearing alt text. Article schema included on a Full build.
$50.00per article
Blog page build
The blog landing page itself: category structure, post template, author and date wiring, breadcrumbs, and the blog added to the sitemap. Not included in the article price — it is a page, so it is billed as one.
Tier per-page rate$175 / $250 / $350
Support and audits
Site Diagnosis
We find out what is actually wrong with your site and why it happened, and give you a straight answer on the cause. Any repair work is quoted separately based on what we find.
$50.00
SEO Audit (per site)
Two passes over the site, not one. A bot crawl for what the machines see — indexation and crawl errors, broken links, on-page tags, heading structure, internal linking, page speed, mobile, and schema. Then a human crawl, where we walk the site the way your customer does, which is the only way to catch what a crawler scores as fine. The report lists every problem found, what each one is actually costing you, in plain English, and the fix for it — plus a snapshot of who is outranking you and why. A prioritized fix list, not a raw tool export.
$150.00per site
Consultation
A real conversation about your business, your market, and who you are competing against — ending in an honest recommendation of which tier fits, including when the answer is that you do not need one yet. No obligation and no charge.
$0.00free
Delivered by

Beyond Digital Labs

Build and automation
App Development

What is your pain point? What would help you run your business better? What would help your team be more productive?

Nine times out of ten, we already have it, we are building it, or we will build it for you.

A custom application built for what you need, around how your business actually runs. The $3,500 down starts onboarding, research, and planning — as many calls and meetings as it takes to cover every detail, so nothing turns into a surprise later.

Then we build the documentation:

  • Product Requirements Document (PRD)
  • System Architecture Document (SAD)
  • Technical Specification
  • API Documentation
  • Database Schema Blueprint
  • QA Test Plan

Build then runs at $1,500 per month until the app is live.

$3,500.00down, then $1,500.00 / mo until live
DevOps
Keeping a live application running after launch: deployment pipeline and releases, server and infrastructure management, uptime and error monitoring, security patching, database maintenance, backups with tested restores, and response when something breaks at 2am.
$1,400.00/ mo with contract · $1,500.00 month to month
Google Apps Automation
Sheets, Docs, Gmail, Drive, Forms, Contacts, and the rest wired together so the work happens without you. Automated reports, form submissions that route themselves, data that syncs between sheets, recurring emails that send on their own. The apps talk to each other and know when, what, where, and how. The mindless, repetitive, manual work becomes fully automated.
Custom
Business Automation
The handoffs between your tools, automated
  1. Lead Capture
  2. Call Recordings
  3. Transcripts
  4. Summary
  5. CRM Entry
  6. Appointment Reminders
  7. Text Transcript Records
  8. Quote
  9. Submission
  10. Client Approval
  11. Invoice
  12. Online Payment
  13. Books
  14. Daily Updates
  15. Appointment Reminders
  16. Status Updates
  17. Final Payment
  18. Review
  19. Archive
All without one manual entry from you or your team
Custom
Business AI Integration
AI dropped into the operation where it pays for itself: answering and qualifying inbound calls and messages, reading and filing documents, drafting estimates and replies, and internal assistants that know your business. Never unsupervised, never fully autonomous. Every AI we put into your business runs with a person over it at the points that matter, because we work with this daily and know what it does well, what it gets wrong, how to instruct it, how to teach it your business, and how to maintain it after it goes live.
Custom
Notes
Batu Tonaroglu (772) 677-8194 bmwdfl.com batu@beyondllcfl.com
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